What you'll do
As the Senior Performance Marketing Manager for Toolstation you will play a crucial role in driving the success of our performance marketing efforts. This position requires a combination of strategic oversight and practical execution, where you will be responsible for devising and implementing comprehensive paid and owned media plans, leading the delivery through education, development and empowerment of a brilliant team.
At Toolstation we prioritise providing an ideal work environment. This role offers a hybrid with mostly remote working. We meet once or twice per month as a Customer team and also maintain three UK hubs to facilitate more frequent hybrid collaboration.
What you’ll do:
Strategic thinker who can develop and execute omni-channel performance marketing to drive trade and build the Toolstation brand.
Lead, develop and coach a high performing performance marketing team. To promote a culture of innovation and encourage team members to explore and collaborate effectively. Ensure a clear vision and to be a support mechanism to help overcome challenges.
Work together with the Finance business partner to set financial targets and forecast budgets. Regularly review pacing to ensure tight control of spend whilst also managing invoicing and purchase order reconciliation per partner and platform.
Accountable for setting the Toolstation performance marketing approach and management of key performance channels including paid search, paid social, and affiliates supported by external agency partners.
Select best-in-class channel, insight, attribution, and measurement partners holding them to account by setting clear KPI’s. Work closely alongside them to develop activity and consistently enhance results.
Define customer and business requirements for paid advertising to ensure that Toolstation is operating the most cost effective and efficient model, whilst exceeding ROAS targets.
Influence and communicate with a wide range of stakeholders, including our senior leadership team to ensure alignment, share results and define actions to maximise performance.
Collaborate with Digital & Ecommerce Trading, Insight and Brand teams including Content, Merchandising, UX, Web and Category Managers. Lead cross functionally to ensure campaigns are optimised towards all trading activities and working harmoniously towards achieving trading targets.
What you'll bring
What you’ll bring:
Leadership - Not only are you well versed in building collaborative relationships across different functions, but you’ve the people skills to galvanise and build a motivated, performance driven team
Planning and Organising - Understands own and business priorities. Plans effectively and monitors progress towards achievement of plans. Investigates possible roadblocks and develops contingencies to redirect tasks so momentum is not lost.
Communication - Communicates openly and effectively, ensuring that messages are clear and concise. Adapts content and style to help others understand. To be articulate expressing ideas and managing up
Results focused - Knows the desired outcomes and how best to achieve them. Takes ownership for completing tasks and gets the job done
Knowledge - An experienced digital marketing manager on a senior level. Possible knowledge of retail or have been within a digital marketing agency previously. Credible and proven knowledge on PPC, Affiliates, Paid Social and SEO.
What you'll get
You’ll find every opportunity to be yourself and to bring your personality and potential to work plus so many more opportunities to take your career in retail wherever you want – up the ladder, across the
business or into another role in the Travis Perkins Group. And because we want to do our best for you, you’ll be supported all the way with training and development – including access to our very own Toolstation Academy programmes.
Plus, you'll receive some of the best benefits in retail. So, as well as 25 days’ holidays + Bank Holidays, company pension scheme and life assurance, we offer a bonus scheme, cycle to work scheme, save and buy as you earn, 20% discounts across all Travis Perkins companies, financial education and support, recognition awards and discounts at over 1000 other retailers.
Toolstation. The story so far.
We’re one of Britain’s fastest growing multi-channel retailers of tools, accessories and building supplies and an integral part of Travis Perkins plc. The trade, home improvers and self-builders all trust us to deliver a lot more than tools. Our store expansion programme and the size and diversity of our Group, means we always have opportunities for ambitious people who want to grow with us.
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